Infront Agree Skiing Extension With SVT

Infront Sports & Media has signed a media rights extension with Swedish public-service broadcaster Sveriges Television (SVT) for coverage of many flagship events of the International Skiing Federation (FIS).

The agreement includes the 2016-2021 FIS Alpine, see Cross Country, order Ski Jumping, therapy Nordic Combined, Snowboard and Freestyle World Cup events, the 2019 and 2021 FIS Alpine and Nordic Ski World Championships, as well as the 2015 and 2017 FIS Snowboard and Freestyle World Championships.

It features in total more than 250 races per season, as both the men’s and women’s competitions are included.

The agreement runs from the 2016/17 through to the 2020/21 season and consists of  the media rights for live, delayed and highlights coverage across all TV and digital platforms.

Infront will also provide SVT with the FIS World Cup magazine programmes for the Alpine, Snowboard and Freestyle competitions, produced by the sports marketing company.

As part of the long-term partnership, SVT will handle media production of the Swedish events, including the 2019 FIS Alpine Ski World Championships on home ground in Are, at highest quality standard.

Martin Österdahl, Director of programmes at SVT, said: “SVT stands firm in the commitment to deliver world class skiing programming with the highest possible production value to the Swedish public. We are proud to prolong our long and rewarding partnership with Infront.

“We look forward to bringing winter sports broadcasting to new heights and to new generations in the future together with Infront.”

Bruno Marty, Executive Director Winter Sports at Infront, added: “This new agreement with our long-term partner SVT is of unparalleled scope, featuring the flagship FIS World Cup and World Championship events across various disciplines with a long-term perspective that guarantees stability for all parties – most importantly the fans.

“SVT will generate tremendous exposure and the broadest possible coverage for the sport of skiing, remaining as the first point of reference for all fans in Sweden.”