Infront Acquire Bet-at-Home as Sponsor of IIHF World Champs.

Bet-at-home has been acquired by Infront Sports & Media, symptoms in its role as the long-term marketing partner of the International Ice Hockey Federation (IIHF), as a new official sponsor of the 2011 IIHF World Championship.

The agreement marks the end of a successful marketing and sales period for the tournament, resulting in a line up of 13 international top sponsors.

The events official Main Sponsor is Škoda which, having been involved for almost 20 years, has established itself as the longest Main Sponsor of any World Championship in history.

Jochen Dickinger, Chairman of bet-at-home.com, stated: “The IIHF World Championship is an excellent platform for boosting our reputation and increasing awareness for our brand in major ice hockey markets, particularly in Central and Eastern Europe. Being ourselves a part of the international sports business, we highly recognise the value of a wide-reaching sports sponsorship platform.

“Our miscellaneous sponsorship commitment in the past has proved highly beneficial and we are excited to see the results of being involved with such a global event as the IIHF World Championship.“

Bruno Marty, Infront’s Executive Director of Winter Sports, added: “bet-at-home.com completes a strong sponsor line-up for this year’s IIHF World Championship, clearly demonstrating that the popularity of the tournament as an international communication platform continues to soar.

“The attraction of new partners on the one hand and the dedication and long term commitment of existing brands is the very best proof that the joint efforts of the IIHF and Infront in marketing a highly attractive tournament remain successful.”