IndyCar Announce a Host of Sponsors

February 14, 2012

IndyCar have announced today it has entered into multi-year agreements with Discover Network and First Bankcard, shop a division of the First National Bank of Omaha, to offer a credit card program designed to provide rewards to fans of the sport.

IndyCar has also entered into an agreement with Segmint, Inc. to deliver the digital analytics for the IndyCar Discover credit card program.

IndyCar Discover credit card cardmembers can redeem accumulated reward points for exclusive experiences, including VIP access to Victory Lane at the Indianapolis 500 and breakfast with legends of the sport. Other rewards include race tickets, driver meet & greets, suite passes, and IndyCar merchandise.

There will be two card designs for cardmembers to choose from: a vintage look highlighting the start of the 1960 Indianapolis 500 or a modern look featuring the sleek 2012 IZOD IndyCar Series car.

Kevin O’Donnell, vice president of credit issuance at Discover, said: “With this agreement, Discover is able to help the premier open-wheel auto racing series in North America reach their fan base in a new, rewarding way. The IndyCar Discover credit card is designed to help drive cardmember loyalty by offering tailored card benefits and exclusive access to events that cardmembers care about most.”

“The partnership between IndyCar and First Bankcard will enhance the fan experience, allowing them to immerse themselves in the sport,” said Stephen F. Eulie, president of First Bankcard. “We are excited to offer this exclusive rewards card – the IndyCar Discover credit card – that will debut this season.”

IndyCar is working with its corporate partner lineup to provide exclusive discounts on products and services for IndyCar Discover credit card cardmembers.

“We are always looking for ways to bring our fans closer to the sport and provide once-in-a-lifetime opportunities at our events,” said Randy Bernard, CEO, IndyCar. “Not only does the IndyCarDiscover credit card provide an avenue to reward fans with unique experiences, it provides an additional platform for our other partners to provide benefits to our passionate fan base.”

Segmint will drive the digital analytics of the IndyCar Discover credit card program.

“Segmint’s unrivaled analytics framework provides the technology for this innovative collaboration and enables IndyCar to set a new sports marketing standard for successfully engaging fans, teams and sponsors,” said Rob Heiser, president and CEO of Segmint Inc.

by Ismail Uddin