Indonesia’s Ministry of Tourism to Sponsor New York City Marathon

By Community | October 12, 2012

The Ministry of Tourism & Creative Economy of Indonesia today announced, that for a second straight year, Indonesia will be the primary tourism destination sponsor of the ‘2012 ING New York City Marathon’ on November 4, 2012 in New York.

The Ministry has again appointed IMG to strategize and execute the sponsorship and marketing of Indonesia tourism at the ‘ING New York City Marathon.’ This year, in addition to being a sponsor of the ‘ING New York City Marathon,’ the Ministry will also be the leading tourism sponsor of the NYRR Dash to the Finish Line 5K from the United Nations to Central Park on the Saturday before marathon day.

Indonesia is the largest archipelago in the world, with more than 17,100 islands, it provides travelers a destination that is filled with the best of all experiences, whether through cultural immersion of Indonesian tradition, sports and wellness — including award-winning golf courses and spas — or those seeking to explore and learn about Indonesia’s natural wonders and marine life.

Indonesia has eight World Heritage cultural sites, 300 ethnic groups, and more than 300 magnificent and unique tourism destinations. In 2013, Indonesia will promote special interests tourism, such as golf, diving, cruise, spa & wellness, M.I.C.E (Meetings, Incentives, Conventions and Exhibitions), culture and culinary. To learn more about destinations in Indonesia, visit

“We see our relationship with the ‘ING New York City Marathon’ as sponsors to be an innovative approach for us to showcase Indonesia as a world-class tourism destination to more than 47,000 runners — where international runners make up one-half of the field — and over two million spectators on marathon day,” said, Mari Pangestu, Minister of Tourism & Creative Economy of Indonesia. “The ING New York City Marathon presents a unique opportunity to reach not only health and sports enthusiasts, but sophisticated consumers and world travelers on an international level.”