Indiatimes Awarded Exclusive Mobile Rights for CWC
February 15, 2011
India’s leading Internet and Mobile Content Service Provider, Times Internet Limited (TIL), has won the exclusive mobile rights for the International Cricet Council (ICC) Cricket World Cup, through its mobile division, Indiatimes 58888.
In their role as global partner to the upcoming flagship cricket event, Reliance Communications Limited awarded the rights to the company which include mobile content services such as SMS, voice and video alerts, live audio commentary, mobile content downloads and 2G and 3G services.
Reliance Communications president Mahesh Prasad stated: “Indiatimes has an exclusive and extensive network services on 58888 and is the largest aggregator in India for infotainment content, it is therefore a strong natural choice for us distribution partnership. We believe that with media strength alongside, Times will bring great value to the mobile subscribers.”
Reliance Communications head VAS Anil Pande added: “We Indians are extremely passionate about cricket and we at Reliance Communications are committed to enhance our customers’ experience in the passion for the game that binds every Indian, in India and globally.
“This new format of cricket has captured the interest of not only the youth, but all age groups, becoming a bundled family event. As ICC’s ‘Global Partner’ till 2015 we are proud to be associated with the game that is growing in popularity across the World.”
Times Internet Limited CEO Rishi Khiani also said: “The World Cup begins on 19th of this month and with over 500 million subscribers now, we hope to see significant traction from the users for content downloads. We are talking to operators to make the content available on various platforms.”