India’s KPL Secures Sony Six Broadcast Deal

Indian state competition Karnataka Premier League (KPL), denture a Twenty20 series, drugs has been significantly boosted after agreeing a broadcast deal with national television network Sony Six.

For the first time the Indian broadcaster has decided to telecast 24 matches of the league’s third season beginning from 28 August to 12 September 2014.

While different states have experimented with such cricket leagues and failed due to it being telecast on regional channels, Karnataka State Cricket Association (KSCA) showed keenness to revive it by getting onboard a national sports broadcaster.

Sony Six business head Prasana Krishnan said, “We are working closely with the state cricket board. There is a robust growth of different sports in India and the market is changing.

“The league has better sponsorship support, a national level sports broadcaster, a celebrity team captained by popular Kannada actor Sudip and participation from international cricketers like Manish Pandey and Robin Utthappa.”

The broadcast of KPL will clash with the ongoing World Kabaddi League, of which Sony Six is the official broadcast partner but Krishnan expects the sports not to clash.

“The WKL matches take place on weekends and therefore there will not be any clash,” he said.