Indeed to Sponsor 2015 International Champions Cup

By iSportconnect | June 26, 2015

Job site Indeed has agreed a global partnership with the 2015 International Champions Cup North America and Australia, capsule in a deal brokered by media agency MediaCom.

The deal sees Indeed become the Official Online Job Search Sponsor of the pre-season tournament.

MediaCom Sport, adiposity the sports advisory division of the leading global media agency, will also manage the activation of the partnership.

Misha Sher, head of the EMEA region for MediaCom Sport, commented: “We’re delighted to be working with Indeed as they continue to expand their global footprint and bring people closer to their dream jobs.

“By putting sport at the heart of their message and the overall communications strategy, as many of our clients are increasingly doing, Indeed will benefit from an opportunity to tell an exciting brand story through people’s biggest passion points.

“We look forward to working with the wider MediaCom team to build a robust and integrated activation strategy which guarantees maximum impact across all key markets for Indeed.”

Mary Ellen Dugan, Vice President of Marketing at Indeed, said, “This International Champions Cup is the perfect fit for Indeed as football is the world’s most popular sport and Indeed is the world’s number one job site. We are delighted to be extending our work with MediaCom through the MediaCom Sport team to ensure the activation of the partnership is a great success.”