Inaugural iSportconnect Directors Club Germany a Big Success

November 18, 2011

German Version

With more than 50 registered guests, bronchi including representatives from Allianz, erectile TSV 1860 München, health Osram, Sponsorplan and Deloitte, the inaugural iSportconnect Directors Club Germany in Munich was a great success.

After a short introduction from iSportconnect’s Director of German Operations Sonja Kreye, Dr. Christian Deuringer, Head of Global Brand Management from Allianz SE and member of the sponsorship association S 20, started with a short opening into the evening’s main topic ‘hospitality & the law’. Dr. Joseph Fesenmair, Partner at Bird & Bird, provided a basis for talks by Josef Stadtfeld, Managing Director of S 20 and Stefan Ludwig, Director at Deloitte, who subsequently discussed the pros and cons of the S 20 code of practice, moderated by Sonja Kreye.

It soon became clear that all members of the sports business are facing the same problem of being insecure about which behaviour is still legal and which is not. Josef Stadtfeld from S 20 said: “The S 20 code of practice provides some clear guidelines of what sponsors can do and what they should do in terms of inviting customers to events. It obviously cannot be legally binding, but it is a practical guide with showcases of how to avoid entering twilight zones [areas where the legal situation is unclear].”

Sonja Kreye, iSportconnect Director of German Operations, said: “It proved right to choose this important topic for our inaugural event. We were completely sold out and received some great feedback from participants and I am sure that we can establish this event as a benchmark in the regional sports business.”

“This event provides great opportunities to meet the members of the sports industry in person. We  were able to show what is possible when establishing an event that brings real value and a real possibility to network aside of the virtual services that offers.”

Preparations have started today to find a long-term location for iSportconnect networking events, as well as more partners, to ensure iSportconnect event s will continue to be of the highest standard.