Inaugural Cycling Event Tour of New Zealand Gets Britz as New Sponsor

By Community | March 7, 2012

New Zealand’s leading campervan brand, Britz has announced an exciting new sponsorship deal with the inaugural team cycling event, Tour of New Zealand.

Hundreds of cyclists are expected to register for the eight-day race that kicks off on April 14 from Cape Reinga in the north and simultaneously from Bluff in the south. Teams of three, four, and five, as well as single competitors, will embark on an eight-stage journey incorporating many of the most picturesque cycle ways in the country.

Britz is sponsoring Day 6 (19 April) of both the North Island and South Island legs of the tour. In the north, cyclists ride 130km in two sub-stages from National Park to the river city of Wanganui, while in the south cyclists ride 125km as they pedal their way from Hanmer Springs to Kaikoura through rolling countryside and snow cradled valleys.

Britz Campervans Brand Manager, Sharron Clarksaid: “We are thrilled to support the Tour of New Zealand where cyclists and their support teams are able to take part in a journey of a lifetime, through many of New Zealand’s most scenic routes, roads and trails.

“New Zealand offers some of the best cycling in the world and this is a space where the Britz brand connects beautifully. Britz campervans not only provide cyclists with a home away from home, including a comfortable bed where competitors can enjoy a good night’s sleep before each stage of the race, but they also offer Britz bikes to use while you’re away, or you can take your own bike and use Britz bike racks.

“We look forward to the beginning of a successful and progressive partnership, celebrating and promoting the amazing tourism opportunities involving cycling that are available on our doorstep, in addition to helping Tour of New Zealand raise funds for three organisations that already make a significant contribution to cycling in this country.”

The Westpac Rescue Helicopter Appeal, St John Ambulance, and The Hikurangi Foundation (helping communities develop a network of rural and urban cycleways and walkways) will all benefit from money raised by the teams, as well as any profits from event sponsorship and entry fees.

by Ismail Uddin