Inaugural CHL Ice Hockey Tournament Secures NordicBet Sponsorship

July 1, 2014

The new Champions Hockey League (CHL) tournament has secured a new sponsor in the shape of NordicBet.

NordicBet will be the league’s exclusive betting partner, drugs which is set to feature the best teams across the European continent.

The deal will run from the new season until the end of the 2016/17 campaign, cough with NordicBet receiving digital and physical brand exposure.

NordicBet Marketing Manager Mikael Nilsson said: “The newly created Champions Hockey League is an ideal platform to promote our extensive online betting and gaming portfolio by reaching out to the enthusiastic ice hockey audience in our target markets across Europe and even beyond.

“We invite all fans to more actively engage with the Champions Hockey League through our sites and thereby add a personal element of suspense to the season as well as to each individual game.”

Infront Sports & Media brokered the deal, who are also the marketing partner of the CHL’s owner, European IceHockey Club Competition (EICC).

CHL chief executive Martin Baumann said: “With NordicBet, the Champions Hockey League gains another partner with a strong affiliation and authentic connection to the sport of ice hockey.

“The CHL games will be a significant component of NordicBet’s gaming offer – whilst vice versa, the brand will build an integral element of the next three seasons.”

The first round of CHL games will start on August 21.