IMG’s Seven League Appoints Bindi Ghai Vice President Digital Commercial
December 15, 2021
Seven League, the digital sports consultancy within IMG’s Media & Events division, has hired former Pinterest Content and Creator Lead Bindi Ghai as Vice President, Digital Commercial to increase the value of their clients’ digital production through transformation, implementation and monetisation.
Ghai brings 15 years’ experience leading global technology, digital ad sales and content partnerships at top technology companies including Microsoft and Twitter, where she served as Head of Account Management and Partnerships in Africa.
“Bindi is a strong addition to our leadership team as we continue to expand significantly following our integration into IMG. No other organisation of IMG’s scale has our digital expertise, and no agency with our digital expertise has access to IMG’s scale, so we’re very confident that our offer to the industry is unmatched,” said Lewis Wiltshire, CEO of Seven League. “Bindi’s experience of managing digital sales teams at Twitter and then content partnerships at both Twitter and Pinterest gives her a unique skill set that our clients will directly benefit from, as well as her global outlook, having worked extensively in Africa and other markets.”
“I am incredibly excited to take on this new role at Seven League, especially at such a pivotal time for the company,” Ghai said. “I’m joining a team of established digital experts to offer clients both an end-to-end solution to their marketing objectives while ensuring they generate a meaningful return on their investment. The digital industry and the way people consume media continues to change at such a speed, and I cannot wait to innovate, collaborate and partner with clients who want to succeed and be rewarded for all their marketing efforts.”
Seven League has also added Hash Piperdy as Senior Account Manager from Twitter, where he led sports curation for the Twitter Moments team. The expansion in scope will allow Seven League to service more sports industry clients, taking them through its process and building towards world-class digital commercialisation.
Endeavor China acquired Mailman Group, which includes Seven League, in July 2021. Mailman is now integrated with Endeavor’s cultural marketing agency 160over90, while Seven League sits within IMG.