IMG Worldwide Acquires JPatton
August 1, 2013
IMG Worldwide has acquired J. Patton Sports Marketing, Inc. (JPatton), the brand protection and management firm for an undisclosed sum.
JPatton’s patented holographic security technologies have manufacture over 1.8 billion holographic hang tags and labels worldwide, protecting more than $10 billion in intellectual property.
The company will continue to operate as JPatton based in Metro Atlanta, GA, under the same leadership structure, including founder Jim Patton; however, they will become a business unit under IMG’s Sports and Entertainment division.
“We are excited to be joining the IMG family and aligning our business with the industry leader in brand licensing and marketing,” stated Jim Patton, Founder and CEO of JPatton. “We’ve enjoyed a long-standing partnership with IMG and many of its current clients, and we look forward to the opportunities ahead to expand our service offerings and build on our 17 years of successfully helping brand owners protect their brands.”
George Pyne, President of IMG’s Sports and Entertainment Group said: “The services that JPatton offers in the areas of brand protection and brand management are a perfect fit with the industry-leading customer service and strategic marketing that IMG currently provides to our licensing clients.”
“This acquisition will also allow us to offer their expertise and production capabilities to service other IMG divisions,” Pyne added. “As well attract new partners in the areas of sports, fashion, entertainment, and events and hospitality that are looking for a solution to authenticating their brands.”