IMG to Market Wladimir Klitschko Boxing Media Rights
By Community | January 23, 2014
Sports media company IMG Media has announced today it has entered into a representation agreement with the marketing agency of of the Klitschko brothers, medic Klitschko Management Group GmbH (KMG), store to market the live media rights for Wladimir’s world heavyweight title fights until the end of his career.
The global deal, pharm which excludes Germany, Austria, Switzerland and the Ukraine, starts with his next fight. IMG Media will also be marketing the complete archive of both Wladimir’s and his brother Vitali’s fights dating back to 2004.
In addition, IMG Media will also be actively seeking endorsement opportunities for Wladimir and looking to advise on potential sites for future fights together with hospitality packages.
Klitschko is the WBA (Super), IBF, WBO (Super), IBO and The Ring Heavyweight Champion and the longest reigning IBF, WBO & IBO Heavyweight Champion in history, with the most title defences for those organisations. Overall, he is the second longest reigning Heavyweight Champion of all time with the third most successful title defences at 15.
Wladimir Klitschko said: “IMG is a truly professional team and they have long and successful experience in the business. I look forward to our cooperation and see it as the beginning of a mutual partnership.”
Bernd Bönte, CEO, KMG, said: “Through this cooperation with the leading sports marketing agency we will improve our global awareness and marketing opportunities. This long-term agreement enables both sides to plan ahead together – one of the keys for a successful partnership.”
Michel Masquelier, President of IMG Media, said: “Working with Wladimir provides us with an excellent opportunity to move into boxing at the very highest level. He has an outstanding record and is an exceptional boxer and a well-respected personality. We are looking forward to a successful relationship with one of the greatest heavyweight boxers in the history of the sport. “