IMG to Distribute UCI Broadcast Rights in Canada

By Community | June 17, 2013

The Grands Prix Cyclistes de Québec et de Montréal has appointed IMG Media, a division of IMG Worldwide, to distribute the media rights for the UCI WorldTour one-day races in Québec City and Montréal, Canada.

IMG Media, a division of IMG Worldwide, the global sports, fashion and media company, has been appointed by l 

IMG Media will be distributing broadcast and digital rights to build global exposure for the only UCI WorldTour events held in North America.

Floris Weisz, Head of Sales & Acquisitions IMG Media Cycling, said: “Cycling has its history mainly in Europe but Canada is one of the areas where the sport is experiencing large growth.

“All of the UCI World Tour teams and many of the great cycling stars will participate in the Québec City and Montréal Grands Prix Cyclistes and these races are being extremely well organized and produced from a TV perspective. We believe these events will serve as the standard for how cycling will be developed outside of Europe and we are extremely proud to represent them.”

Serge Arsenault, President and CEO of the Grand Prix Cyclistes de Québec et de Montréal, said: “Including our existing Eurosport, Sportsnet and TVA Sports relationships, IMG has enabled us to be broadcast in over 100+ territories worldwide for 2013.

“Since international broadcasts are crucial for showcasing race sites and associated brands, our IMG-GPCQM strategic alliance has been vital in order to maximize exposure and increase the global spotlight for the host cities of Québec City, Montréal and our Canada-based partners.”

This year’s one day races take place respectively on September 13th (Québec City) and 15th (Montréal).  The races will feature elite athletes competing throughout the historic province of Québec.

The domestic Canadian media partners of the race are Rogers Sportsnet for English Canada and TVA Sports for French Speaking Canada.

IMG has an impressive portfolio of cycling media rights including the Giro d’Italia, the Tour de Suisse, Milano-Sanremo, Tour de Romandie and the Flanders Classic.