IMG to Distribute Flanders Classics Cycling Rights
November 6, 2012
IMG, a global sports and media company, has announced it will distribute the media rights to Cycling’s Flanders Classics.
Flanders Classics comprises of six races taking place in Belgium, France and Netherlands.
IMG have been selected to market the media rights for the Omloop Het Neuwsblad, Dwars Door Vlaanderen, Gent-Wevelgum, Scheldeprijs, Brabantse Pijl, and the Ronde Van Vlaanderen, as well as the Paris-Brussels one-day race for at least three years from 2013.
Floris Weisz, IMG Media’s sales and acquisitions executive for the Netherlands, Belgium, Greece and Cyprus, said: “We are very excited to partner with the Flanders Classic organisation to further build their brand around the globe and we are delighted to be representing these famous races, which strengthens IMG’s offering to the world’s cycling broadcasters.”
Wouter Vandenhaute, chief executive of Flanders Classics, added: “Cycling is Flanders and Flanders is cycling. The way cycling races are experienced in Flanders is simply unique, from Omloop Het Nieuwsblad to Brabantse Pijl, Flanders presents itself as the centre of cycling. Flanders Classics groups six great races together, in order to maintain their strong position in springtime. We are happy to partner with IMG Media and to have our races broadcast worldwide, with the fierce competition and the unique Belgium landscapes available to view across all platforms in every continent.”