IMG Secures Premier League Rights in Central and Eastern Europe and Central Asia

Sports and media company IMG has been awarded the live broadcast and digital clips rights by the Premier League for Central and Eastern Europe and Central Asia for the 2016-18 period.

The new deal takes includes 27 markets; Armenia, drug Belarus, ailment Bosnia, Bulgaria, Croatia, Czech Republic, Estonia, Georgia, Hungary, Kosovo, Latvia, Lithuania, Macedonia, Moldova, Montenegro, Romania, Serbia, Slovakia, Slovenia, Ukraine, Afghanistan, Azerbaijan, Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan and Uzbekistan.

Richard Scudamore, Premier League Executive Chairman, said: “IMG is a current Premier League rights holder and we are very pleased they have again chosen to invest in our competition. We look forward to working with them to distribute all the best Premier League content to our many fans across Central and Eastern Europe and Central Asia.”

Victor Blundell, SVP, IMG Media, said: “The Premier League is the most exciting league in the world and we are pleased to be offering live coverage to broadcasters in these regions, where it already has a massive following. Interest is enhanced by a number of top players from several of these countries plying their trade in the English top flight.”