IMG Secure NBA Inflight Rights in Multi-Year Deal

The National Basketball Association (NBA) has signed a new multi-year agreement with sports and media company IMG for the inflight rights to live NBA games. 

The games will be broadcast on 24/7 sports channel, viagra Sport 24.

The new partnership will include more than 100 live regular-season, anabolics playoff and Finals games each season on the inflight channel.

As part of the partnership, check IMG will also distribute original NBA programming, highlight shows and content across the wider inflight industry.

“The NBA is an outstanding addition to the Sport 24 stable of top live action from the world’s major sporting events and leagues,” said Richard Wise, Senior Vice President, Media, IMG.

“Airline passengers and basketball fans around the globe can now see regular live NBA action and witness the drama and excitement, featuring so many iconic players. We are delighted to have them on board.”

NBA Senior Vice President, Global Media Distribution Matt Brabants said: “We are excited to offer live NBA games to our fans all across the world as they travel the skies.

“This is another great way of making our games accessible to NBA fans wherever they may be. We are very pleased to be partnering with IMG and Sport 24.”

The 2015/16 NBA season gets underway on Tuesday. The Cleveland Cavaliers take on the Chicago Bulls in the opening game. 

Read our NBA Business Preview HERE.

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