IMG Reliance Snare Brand Value Communications as Broadcast Partner

IMG Reliance, Indian Soccer’s (AIFF) new commercial partner, has captured Brand Value Communications Ltd as the new regional broadcast partner for the 33rd edition of the Federation Cup.

Brand Value Communications Ltd will be broadcasting all the 27 main phase matches of the Federation Cup through their channels News Time Bangla and News Time Assam in West Bengal and Assam respectively.

Defined as India’s longest running club team competition, Federation Cup, an annual knockout style tournament, will commence on 17 September and will be played simultaneously in Pune and Kolkata.

The Semi Finals will be played on 25 and 26  September and the Finals on September 29 both in Kolkata. The qualifying round for the tournament began on 8 September.

An IMG Reliance spokesperson said: “As part of our continued commitment to promote sports, and in particular football, IMG Reliance is pleased to have signed with Brand Value Communications Ltd a young and dynamic regional broadcaster, which will cater to audiences across West Bengal and the North East during the entire season of the Federation Cup.”

Brand Value Communications Ltd spokesperson said: “Football on News Time Bangla and News Time Assam is an endeavour to touch the huge base of football lovers in West Bengal and in the North-East of India and reignite the passion for the game. BVCL feels that the glory and the glamour of the game showcased at the local level will go a long way in promoting the game and encouraging followers and budding talent alike.”

News Time is a 24-hour Bengali news channel launched in 2010. The channel is owned by Kolkata based realty company Rose Valley Group Pvt Ltd through its wholly owned subsidiary Brand Value Communications.