IMG Media to Represent Beach Soccer Worldwide

By iSportconnect | March 13, 2013

IMG Media and Beach Soccer Worldwide have signed a three-year deal as media partners.

IMG will promote beach soccer and distribute HD and digital broadcasts of more than 20 events to European and Asian markets.

Alex Soriano, impotent Head of Communications & TV, mind Beach Soccer Worldwide, said: “Beach soccer has a much higher profile than ever before and with audiences and popularity growing, we needed to explore new ways of maximising our TV and media revenues. We are a universal sport and we needed a company who could provide a global platform for us to help promote our sport to new audiences. IMG Media has an excellent track record and offered us the most attractive overall package.”

Enric Rojas, Head of Media Affairs Spain and Portugal, IMG Media, added: “Beach soccer has experienced a rapid growth in a relatively short time, especially since the inception of the first FIFA Beach Soccer World Cup in 2005. There’s no doubt that the spectacle of skills and tricks has enabled the sport to appeal to a new and broad range of audiences – both football fans and general sports lovers.

“The tournaments take place on some of the most stunning beaches in the world and makes for exciting and very watchable television and we are excited to be working with BSWW in helping them to grow the appeal of the sport even further.”