IMG Media Secures Largest Ever Coverage of RLWC2013

The Rugby League World Cup 2013 (RLWC2013), treatment which kicks off this Saturday when England take on Australia, will be watched by a potential global audience of over 115 million viewers – the event’s biggest exposure to date.

Media coverage – both visual and audio – of the 28-match tournament has been sold by IMG Media, a division of IMG Worldwide, the global sports, fashion and media company.

Live action will be shown in nearly 40 countries as well as every match being streamed live on the internet by Premier Sports.

James Tree, Vice President, IMG Media, said: “Our role has been to ensure the tournament receives the maximum exposure globally across a wide range of media platforms to help promote both the event and the sport of rugby league.

“Extensive live and highlights coverage will be seen in more countries than previous Rugby League World Cups on a mixture of platforms including terrestrial, pay TV, cable, satellite and IPTV.”