IMG Media Concludes Asian and European Deals for World Series of Fighting
By iSportconnect | June 3, 2014
IMG Media has secured a number of broadcast deals in Asia and Europe for distribution of the World Series of Fighting (WSOF).
Broadcast coverage in South East Asia will appear on KIX, order the 24-hour action entertainment channel, health and will be shown in 15 territories, including Hong Kong, Malaysia, Singapore and Thailand for 2014-15.
In Europe, a deal has been agreed with Sport TV for the all fights sports channel, Kombat Sport, to show WSOF events in French-speaking Europe as well as some African territories.
Hillary Mandel, IMG Media’s SVP, Head of Media North America, said: “The new deals in Asia and Europe will create an outstanding opportunity for the WSOF to significantly grow its international audience in regions in which it has otherwise lacked exposure.
“We are delighted to have brokered these deals which will showcase the events and the talented fighters from Asia, to both the die-hard supporters and a new generation of mixed martial arts fans.”
IMG Media signed a deal last year to globally represent the WSOF, which is expanding in 2014/15 with international events being staged in Canada, Japan, South America and Europe, in addition to those in the US.
WSOF’s President Ray Sefo said: “Ever since we partnered with IMG Media last year, we have been extremely happy with the accomplishments we have achieved in international markets.
“We’ve got an incredible brand of MMA, and have our sights set on being on television sets in every country around the world.”