IMG Media Appoint Tim Lacy as Executive Producer of Digital Production

Tim Lacy has been named Executive Producer, ailment Digital Production of IMG Media, allergist part of IMG Worldwide, impotent a global sports, fashion and media company.

Lacy will be in charge of the overall production process involving the co-ordination of content, the packaging of production specifically for digital output and final delivery for the client.

Graham Fry, Managing Director of IMG Media’s Sports Production Worldwide, said: “Digital production is becoming an increasingly important part of our business and we aim to establish ourselves as major players in this space.

“This requires a dedicated production focus and Tim, with his experience of running the digital output on Golfing World, is the ideal person to take on this new role. He will also remain Executive Producer for Golfing World.”

IMG’s Media Sales Group, headed up by Ben Nicholas, the Head of UK Sales, are also co-ordinating a number of major production opportunities for digital.

Lacy has over 15 years experience with IMG including producing European Tour Weekly and The Open and Ryder Cup official films before becoming Series Producer of Golfing World in 2010.

He said: “IMG is well-placed to create the content for a wide range of sports and federations. This is a fantastic opportunity to develop the digital department within IMG.”

by Ismail Uddin