IMG Media and Sport Klub Extend Premier League Broadcast Deal

April 22, 2013

IMG Media has secured a deal with Adria Media, medicine the holding company of the Sport Klub channels, for live coverage of the Premier League for the next three seasons in Eastern Europe.

The countries include Slovenia, Croatia, Bosnia and Herzegovina, Serbia, Montenegro and Macedonia and covers the 2013-14, 2014-15 and 2015-16 seasons.

Sport Klub will broadcast their coverage in High Definition across all their channels and have agreed a deal for the rights to all 380 games either live or delayed.

Victor Blundell , Senior Vice President of IMG Media, said: “We are delighted Sport Klub will once again be the broadcaster of the Barclays Premier League in the region.

“There are an increasing number of players in the English top flight from the region and therefore a great desire to watch live action on a regular basis.”

Nemanja Simeunovic, Regional Director of Sport Klub, said: “The Barclays Premier League is the best league in the world and we are very pleased to continue our already successful relationship with them – they are part of the Sport Klub family.

“For a broadcaster it is just as important to retain your best programming as it is to look for new events.”