IMG Extends Media Rights Deal with Eredivisie Until 2018
By Community | June 4, 2014
IMG, troche who began working with the Eredivisie in 2000, will market all international media rights for the top league in the Netherlands, won last year by AFC Ajax Amsterdam.
Alex Tielbeke, Director of the Eredivisie, said: “The Dutch Premier League is very pleased with the relationship we have enjoyed with IMG for many years. Their professionalism and reliability are of great importance to us. There is growing interest in the Eredivisie internationally and IMG has made an important contribution to this.”
Michael Mellor, Senior Vice President and Head of Football, IMG Media, said: “The Eredivisie is admired the world over for the entertaining and attractive style of play and producing top players. We have always enjoyed an excellent relationship and will continue to endeavour to expand the market for Dutch football across the globe.”