IMG College Renews Ohio Valley Conference Rights Deal
By Community | October 23, 2012
IMG College, ambulance a division of IMG Worldwide, medical has announced it has reached an agreement with the Ohio Valley Conference (OVC) for a 5-year extension to its current multimedia rights partnership.
Under the terms of the partnership agreement, drugs IMG College, which has represented multimedia rights for the OVC since 2008, will manage and market all rights associated with advertising and sponsorship inventory including title sponsorship, temporary venue signage, game programs, at-event promotions, special events, and at-event hospitality for all OVC Championship events. IMG College will also continue to have exclusive rights for the title sponsorship for non-championship events and the OVC website.
“The OVC is delighted to continue its successful partnership with IMG, which is a leader in the field,” said Beth DeBauche, Commissioner, Ohio Valley Conference. “This extension allows the OVC and IMG, working together, to build upon the foundation that has been laid to further advance and promote our storied conference.”
“We are excited to sign an extension to our multimedia rights agreement with the Ohio Valley Conference,” said Mike Wolfert, Vice President – Regional Properties, IMG College. “The Conference has been a valued partner of IMG College for the past four years, and we look forward to continuing to extend the reach of OVC sports to the 173 million college sports fans around the nation.”