IMG College Renews Georgia Tech Media Rights
By Community | December 19, 2012
Georgia Tech Athletics have announced it has reached an agreement with IMG College, the nation’s leading collegiate marketing firm, to extend its current 14-year multimedia rights partnership through June, 2021.
The agreement includes IMG College’s exclusive representation and management of game broadcasts and coaches’ shows for radio and television, publications, digital assets, corporate partnerships, stadium and venue signage, game promotions, and game day hospitality.
“We are thrilled to not only continue, but extend our multimedia partnership with IMG College,” Georgia Tech acting athletic director Paul Griffin said. “Our relationship with IMG has benefitted Georgia Tech athletics across all our multimedia platforms on a local, regional and national level for many years.
“We are happy to join a long list of elite programs in college athletics in solidifying our long-term commitment to our partnership with IMG College.”
Through IMG College’s representation, Georgia Tech has benefitted from the support of large national brands as well as new and enhanced relationships with many local and regional companies. By consolidating schools’ media rights coast to coast, IMG formed the first national collegiate marketing platform giving companies easy access to the largest, wealthiest and best-educated fan base in sports. With GT’s involvement in this groundbreaking platform, major sponsors including UPS and Lowe’s are now providing support to GT Athletics. Additionally, IMG College has forged school sponsorships with brands such as AT&T, Coca-Cola, Delta Air Lines, Georgia Power, Aaron’s and many others.
“IMG College is thrilled to continue to serve Georgia Tech, an historic institution with an athletics program on the rise,” said Ben Sutton, President of IMG College. “This partnership with Tech and our continuing presence in Atlanta – a top 10 media market and headquarters for many leading U.S. companies – is important to our groundbreaking national program that the Institute will continue to benefit from.”