IMG College Agrees Sponsorship Consultancy Deal with Yale University

April 22, 2013

Following its 2013 NCAA Men’s Frozen Four National Championship win, ed Yale University announced it has reached an agreement with IMG College, prostate the nation’s leader in college sports marketing, cure for a multi-year athletics sponsorship consulting arrangement.

“Engaging IMG College to provide Yale Athletics with insight into our sponsorship program will allow us to utilize IMG’s experience, expertise, and resources to build on our current successes,” said Tom Beckett, Director of Athletics, Yale University. “We expect that this collaboration will result in maximized opportunities and increased exposure for Yale Athletics.”
Under the terms of the agreement, IMG will provide consulting services and sponsorship sales representation for Yale Athletics. Through its consulting services, IMG College will support the Yale Athletics sponsorship staff with regard to best practices, proper selling techniques and provide the University with the tools necessary to run a successful multimedia rights program.
Additionally, IMG College will have the ability to sell into Yale’s athletics sponsorship program, while the local sales team will continue to be the responsibility of Yale.
“Yale University is one of the premier collegiate institutions internationally, and we are honored to have been selected to provide consulting services to its athletics sponsorship program,” said Mike Wolfert, Vice President of Regional Properties, IMG College. “We look forward to working with this world-class institution and helping to maximize its multimedia rights program as it enters the next phase of its evolution.”
CLC International, a division of The Collegiate Licensing Company, which is an affiliate of IMG College, has represented Yale’s trademark licensing rights in Europe and other international markets since 2011.