IMG Arena AND UFC Launch UFC’s First-Ever Official Live Betting Products
October 11, 2019
IMG Arena and UFC have announced they will be launching UFC Event Centre, a brand new sports betting product that will provide a host of new opportunities for live betting during fights at UFC events.
It will use UFC’s official data feed and make UFC Event Centre globally available with licensed partnerships between the organisation and both sportsbooks and gaming operators, of which there are currently more than 300.
UFC Event Centre becomes the first sports betting company created specifically for a major sports brand. This new product creates more features and markets for UFC events than any betting product previously available.
Features include:
- Live In-Round Betting for Every UFC Event Globally
- Official Data Delivery in Less than Two Seconds
- Immediate Bet Settlement
- Live Betting Data Points
- Live Statistics
- Fighter / Event Details
- Mobile-First Design
- 3D Visualizations of Live UFC Action
“The UFC Event Centre and its official data feed will be a game changer for how UFC fans engage with our events through sportsbooks and gaming operators,” said UFC President Dana White. “We have the most passionate, die-hard fans of any sport, and they’re going to love the option to place bets live during a fight. Betting operators are also going to love this product because, unlike other sports, UFC has no offseason. The action will be non-stop for fans and sportsbook operators.”
Freddie Longe, Executive Vice President and Managing Director of IMG ARENA, said: “The UFC brand is extremely powerful and already resonates strongly with the key demographics of global sports betting consumers. Through this partnership with UFC, we have been able to develop official products that will help unlock significant value for both UFC and our global sports betting partners.”