Imagine Cruising announces as title partner of The World Indoor Bowls Championships
By Community | December 6, 2022
Imagine Cruising has been announced as the new Title Partner of The World Indoor Bowls Championships in an initial 2-year agreement, which will take place from Friday, 6th January 2023.
Now called ‘The Imagine Cruising 2023 World Indoor Bowls Championship’, the 17-day tournament
will see the best players from around the globe compete at the ‘Home of Bowling’, Potters Resorts
Hopton-on-Sea in Norfolk for five separate titles. As well as the prestigious ‘World Singles
Championship’, the titles include the ‘World Pairs Championship’, ‘Mixed Pairs World Matchplay
Championship’, ‘Ladies World Matchplay Championship’ and the ‘Under 25’s Tournaments’.
Imagine Cruising staff will be in attendance throughout the tournament to speak with and update
spectators on their cruise holidays.
Imagine Cruising has a history of supporting the game and has proudly sponsored their local team,
the Calne Bowls Club in Wiltshire, for the past 6 years.
Robin Deller, CEO from Imagine Cruising, said: “We’re thrilled to announce Imagine Cruising as the
headline sponsor of the 2023 World Indoor Bowls Championships, the most prestigious competition
in the bowls calendar. We are passionate about bowls and have a long association with the sport,
with local community interests as well as many staff members participating for fun or a little more
“We know many of our guests share a keen interest in bowls and are looking forward to meeting
them across the tournament. We will also have the opportunity to introduce ourselves to a new and
John Potter, Proprietor of Potters Resorts, said: “We’re delighted to welcome Imagine Cruising as
the title sponsor of the World Indoor Bowls Championships. Their long association with the sport
makes them a natural partner, and we look forward to hosting the Imagine Cruising team at the
Resort for what will be our 25th consecutive year of staging this prestigious World event at Potters
The partnership was brokered by independent sports marketing agency, CMSeven, who have a
history of working within the sport.
Charlie Mitchell, Managing Director at CMSeven added: “We’re thrilled to have played our part in
helping facilitate this exciting new partnership on behalf of Imagine Cruising and Potters Leisure
Resorts and have every confidence it will evolve into a long-standing and successful relationship for