IHRA Appoints Former NASCAR & IndyCar Executive Steven Cole as VP of Corporate Partnerships

By Community | September 16, 2014

The International Hot Rod Association (IHRA), the second largest sanctioning governing body of drag racing, and IRG Sports + Entertainment have appointed Steven Cole as Vice President of Corporate Partnerships for IHRA Motorsports.

Cole brings over 20 years of sports marketing experience to the IHRA, with the past 17 years almost exclusively in motorsports with NHRA, NASCAR and IndyCar. Cole resides in southern California and will be handling corporate partnerships under the guidance of IHRA President Scott Gardner and IRG Sports + Entertainment CEO Jason Rittenberry.

“I am really looking forward to Steve joining our team. Having worked directly with him in the past through several different racing ventures and projects, I am confident that he is going to make an immediate and far-reaching impact on our company,” said Jason Rittenberry, President and Chief Executive Officer of IRG Sports + Entertainment.

“I am really excited to have this opportunity to work with IHRA Motorsports and the entire IRG team. As a fan of drag racing, I really like where the IHRA is taking the sport and I know that the future is bright,” Cole said. “I have been fortunate throughout my career to work with some of the best people in the motorsports industry and I look forward to bringing that experience to the IHRA. Together I think we can make a positive impact on the sport for all of the great racers, fans, tracks and sponsors of the IHRA.”

Cole will primarily work out of his southern California office and the IHRA Headquarters in Norwalk, Ohio, in addition to attending national touring series events. He will be responsible for all sales and sponsorship revenues, official partnerships and licensing for the IHRA, including its national touring series, the Nitro Jam Drag Racing Series and Sonic Rush Tour.

“We are thrilled to welcome Steven Cole to the IHRA Motorsports family. Steven has an extensive and very successful background in motorsports, working with some of the biggest names in the sport, and we look forward to Steven bringing that expertise and passion to the IHRA,” said Scott Gardner, President of IHRA Motorsports. “With Steven’s experience and IHRA’s momentum, we look forward to our continued growth and expansion of the IHRA brand around the world.”