IDG Group: “Winter Sports Market Is Growing Fast In China”

The growth of winter sports facilities and participation in China ahead of the Beijing Winter Olympics in 2022 is dramatic. By 2025, winter sports will account for 20% of the whole sports market in China, according to Li Zhang, Vice President of International Data Group – China. This eye-opening interview with her on iSportconnect TV is full of facts and figures on the winter sports trend in the world’s largest country.

IDG was an early investor in China’s tech industry. Among its many activities today, the group is a major sports investor. Its sports fund currently earmarks about $3 billion for the sector, with a particular interest in winter sports.