idegy Sponsor Washington Nationals, Baltimore Ravens & DC United
May 27, 2012
idegy, anesthetist a Columbus-based Merchandising Agency with an 18-year track record of serving corporate clients, has signed agreements to become the Official Promotional Merchandise Partner of the Washington Nationals of Major League Baseball, the Baltimore Ravens of the National Football League and D.C. United of Major League Soccer.
idegy has also inked a deal to be the Official Merchandise Partner of the Richmond Flying Squirrels, the double-A affiliate of the San Francisco Giants who are one of the most successful franchises in minor league baseball. Washington, D.C.-based Aquarius Sports and Entertainment handled negotiation of the partnerships for idegy.
idegy will enhance the experience of the team’s respective fan bases by producing exciting and cutting-edge game-day give-aways and engaging the team’s sponsors by assisting them with sports and entertainment collectibles, sponsorship activation, corporate partnerships, advertising promotions and third-party tie-in promotions.
idegy President and CEO Matthew Grossman, said: “We’ve been providing ‘best in class’ full-service promotional merchandise and services since 1994. And, we’ve had successful partnerships with teams in all of the major sports leagues, including the NFL, NBA, NHL and Major League Baseball. These agreements will allow us to continue to showcase our products, services and work ethic to the teams and sponsors involved with major-league professional sports, and we are more than proud to partner with these successful franchises and entities.”
idegy also has an agreement with the Cincinnati Reds among a series of contracts that has the company providing promotional products, suite holder and season ticket holder premium items and assisting in community relations for a growling list of professional sports teams. For the second straight year, idegy will produce a series of bobblehead dolls for the Cincinnati Reds Hall of Fame & Museum. This year’s bobblehead dolls will feature George Foster, Ken Griffey Sr., Davey Conception, Dan Driessen and Cesar Geronimo of the fame Big Red Machine from the 1970s.
idegy has created an extensive program of working with sponsors to activate their respective team sponsorships and increase overall value of their brands. “We are excited for the opportunity to work with the various sponsors on a national, regional, and local level to optimize their presence and partnership with these professional sports teams. With our teams on the ground in these markets, we will be focused on delivering optimal return on investment for every sponsorship dollar sponsors spend with the teams,” Grossman said.