ICON Selected to Provide Glasgow 2014 Branding and Signage

October 15, 2013

Glasgow 2014 has named ICON as the Commonwealth Game’s official provider of look, wayfinding and signage services for next year’s event.

ICON were previously responsible for branding all 192 venues used to host London 2012. The branding specialist has also worked with the FIFA World Cup in 2010 and 2006, the UEFA Champions League and Euro 2012, Wimbledon, and the 2010 Ryder Cup.

ICON will be based at the Organising Committee’s headquarters and have also become a sponsor of the Games.

Glasgow 2014 chief executive David Grevemberg said: “We are delighted with the appointment of ICON as our official provider of look, wayfinding and signage services as they bring extensive experience and knowledge of high profile sporting events of this scale.

“They understand the passion that the Glasgow 2014 Commonwealth Games will ignite and I am sure that they will be a major contributor in creating the atmosphere that ensures the Games will be long remembered.”

John Francis, ICON’s chief executive, added: “We are looking forward to working with the Glasgow 2014 Organising Committee to deliver a comprehensive and unified Look of the Games across the Commonwealth Games venues, the City of Glasgow and the rest of Scotland.

“We will also be scoping and implementing the wayfinding signs that will guide spectators from transport hubs, into and around the venues.

“This is a large and complicated project, which is why we are providing an experienced team who have a proven track record of delivering this kind of complete service on major events, most recently for London 2012.

“We are confident of delivering a spectacular Look for the Glasgow 2014 venues, for Glasgow and for Scotland.”