Ice=Watch to Sponsor Queensland Reds

Queensland Reds has formed a two year partnership with global fashion watch brand Ice-Watch, prostate ahead of the 2014 Super Rugby season.

The deal will see the Ice-Watch brand as the official watch and timing partner of the Reds, with a strong branding presence at Suncorp Stadium for Queensland Reds Super Rugby home games.

The St.George Queensland Reds Head Coach, Richard Graham and his coaching staff will also be strongly aligned with the partnership and will carry the Ice-Watch brand on their apparel during the 2014 and 2015 Super Rugby Seasons.

Larry Porter, CEO Ice-Watch Australasia, said: “We are very excited about our partnership, as Queensland represents one of our largest markets. The Reds are a highly successful and youthful franchise, with a large and loyal following fan base throughout Queensland. Our two brands are closely aligned and we look forward to being part of the Reds success under Richard Graham,“ he said.

As part of the partnership, Ice-Watch have designed two limited release Queensland Reds branded watches which will be exclusively available to 2014 Reds members for a limited time.

Queensland Rugby Chief Commercial Officer, Daniel Herbert, said: “Ice-Watch is a brand that partners with some of the world’s biggest entertainment stars. This is Ice-Watch’s first foray into Australian sports and we’re pleased they’ve chosen Queensland Rugby. Ice-Watch has over 4 million Facebook fans and speaks to young people everywhere. This youth market is important to us as we look to win hearts and minds.”