Ice-Watch Agrees Shirt Sponsorship Deal with German Handball Federation

November 22, 2012

Ice-Watch Brand’s has been named the premium partner of the German Handball Federation (DHB).

The Belgian watchmaker branding will be seen on Germany’s shirts when they take on Romania on 24 November and during the European Handball Championship which will take place between 4th to 16th December in Serbia.

The deal brokered by SPORTFIVE includes branding on the hall floor, promotions and print ads and a contingent of VIP tickets.The agreement was concluded for an initial one year including an option to extend it.

Volker Busse of the albu.con GmbH, the exclusive distribution of Ice-Watch Brands, said: “With our presence on the jersey of the national women’s team, we are breaking new ground. Handball matches is a fast, attractive game with varied combinations which work well for Ice-Watch Watches, which are available in more than 400 different varieties. We are convinced that we have with the DHB women found the perfect ambassadors for our brand. “

DHB President Ulrich Strombach added: “So far Ice-Watch was not present as a sponsor in handball. We are pleased that the company has opted for the eye-catching shirt sponsorship of our women’s team, and look forward to future collaboration. “

Philipp Hasenbein, managing SPORTFIVE: “As a new shirt sponsor Ice-Watch will benefit from the media attention in the European Handball Championship for women. The watch brand has chosen the perfect time to be involved. The tournament offers the company an attractive advertising platform and guarantees a prominent appearance “