ICC World Cup Audience Hits Record One Billion On Digital

June 25, 2019

ICC is all set to shatter World Cup audience records as video views hit one billion.

According to an official statement form ICC, ICC digital and social media channels have delivered more than 1 billion video views so far, on track to becoming one of the biggest sports event on digital.

Hotstar, ICC’s official licensee in India, delivered a record 15.6 million peak concurrent live viewers for the India v Pakistan match – a record for an international cricket fixture

In the UK Sky Television boast their highest viewing figures for ODI cricket in over a decade.

The ICC Men’s Cricket World Cup 2019 is on track to shatter previous digital and TV records and become one of the world’s biggest ever sports events – having already delivered over 1 billion video views across digital content on ICC’s platforms and social media channels.

ICC Chief Executive Manu Sawhney said: “This is a remarkable level of fan engagement which cements the ICC Men’s Cricket World Cup 2019 among the world’s biggest and best sporting events. The positive trends that we are seeing around the number of fans engaged at this stage of the tournament gives us great confidence that all previous records will be shattered.

“Providing a mix of platforms including TV, digital and social, means we’re widening our reach and providing greater opportunities for fans to engage with our sport and content more than ever before and clearly demonstrating the power of live cricket to aggregate huge audiences.”