ICC signs MoneyGram as 2011 World Cup partner
By Community | October 27, 2010
MoneyGram International a global leader in money transfers, announces that the company has signed a long-term sponsorship agreement with the International Cricket Council (ICC). Per the agreement, MoneyGram will have a presence at all ICC cricket tournaments around the world during 2011-2015. More immediately, MoneyGram will be a local partner level sponsor of the ICC Cricket World Cup 2011, which takes place in Bangladesh, India and Sri Lanka from Feb. 19 to April 2, 2011.
“MoneyGram is delighted about our long-term sponsorship with the ICC,” said Juan Agualimpia, senior vice president and chief marketing officer of MoneyGram International. “MoneyGram’s brand and services are well known in ‘cricket countries’ and we are glad we can align ourselves with the heritage of the sport and bring ourselves closer to our customers.”
“It is wonderful that MoneyGram has retained its involvement as a local partner for our flagship event, the ICC Cricket World Cup 2011. The extension says much about the value of our great sport and that we continue to attract and retain sponsors of the caliber of MoneyGram. The global reach of the MoneyGram network is such that ICC can promote its flagship cricket event in many new and exciting destinations worldwide.”
MoneyGram announced its sponsorship agreement during a press conference in Mumbai today, which was attended by ICC Chief Executive Haroon Lorgat and international cricketer, Ashish Nehra, who represents India in international competition and participated in the last ICC Cricket World Cup in 2007 in the West Indies. This is MoneyGram’s second foray into sponsorship of the sport as the company sponsored the ICC’s Twenty 20 World Cup 2010, held in May the West Indies.
“Cricket is the biggest game in the Indian Sub-continent and we take our sport seriously,” said Harsh Lambah, regional director of South Asia for MoneyGram. “As a fan and a MoneyGram employee, I am excited about the potential we have to strengthen our brand in this important region through MoneyGram’s sponsorship of ICC matches and the ICC Cricket World Cup 2011. I know our network of over 30,000 agent locations throughout India, Bangladesh and Sri Lanka are equally excited to be aligned with the World Cup through MoneyGram as their money transfer provider.”
India, which has the largest base of cricket fans in the world, is one of the largest money transfer markets in the world with more than $48 billion in remittances sent to India in 2009, according to the World Bank. MoneyGram’s presence in the region provides an important service to the more than 25 million non-resident Indians all over the globe who continue to have links to India.
The announcement follows the ICC’s deal with Castrol, announced last friday as official performance partner.