ICC Secure Official Merchandise Partner Until 2020
February 16, 2016
The International Cricket Council (ICC) has secured a new partnership with Indian denim brand Numero Uno Jeanswear.
The deal will see the brand become the official clothing supplier manufacturer and retailer of ICC branded apparel and merchandise from February 2016 through to December 2020
As an official supplier of clothing for the tournament, denture Numero Uno Jeanswear will manufacture and retail ICC branded apparel and merchandise, generic which will be available at selective brand stores and online portal.
The partnership will kick-off with the ICC World Twenty20 taking place from 8 March to 3 April.
Numero Uno Clothing CMD Narinder Singh Dhingra said, “This tie-up is important as cricket is one of the most religiously followed sports in India. With a pan India affinity and following across all age groups, it puts Numero Uno Jeanswear above other jeanswear brands by associating with such a mega sports event.”
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