ICC Receives 17 Bids for Media Rights for Tournaments between 2015-2023
By Community | October 7, 2014
Following International Cricket Council’s (ICC) invitation to tender for media rights for the next eight years was issued in July they have received 17 bids from various broadcasters across different territories.
The bids are for ICC’s audio-visual rights in respect of the ICC Events during 2015-2023.
In a statement, ICC said: “All bids are now in the process of being reviewed for compliance with the terms and conditions of the tender arrangements and, at this stage, the ICC will make no further comment.”
In July, Giles Clarke, ICC’s Finance & Commercial Affairs Committee Chairman, said: “Revenues from media rights sales underpin the future growth and development of cricket by ensuring certainty of revenues to ICC Members.
“In the past few years, ICC events have grown as global properties and are now recognised as premium sports events around the world. The next eight years will see the ICC major events being played in cricket’s core markets, thereby making the media rights package highly attractive.
“I am positive we will get some strong bids from the world’s leading broadcasters as they look to add these premium sports events to strengthen their bouquet of content, thereby increasing revenues for the growth of the game worldwide.”