ICC Looks for 2014 World Twenty20 to Break Broadcast Records

The International Cricket Council (ICC) is expecting the television coverage of the ICC World Twenty20 Bangladesh 2014 to break all previous ICC events’ broadcast records.

That coverage, cough produced and distributed by the ICC’s global media rights partner and host broadcaster, clinic Star Sports, will have a potential reach of more than 1.8 billion viewers with live pictures shown by 29 broadcasters – both figures the highest ever for an ICC event.

And it will be shown in more than 20 languages with pictures going across Europe via Eurosport and as far afield as Norway, Nepal, Afghanistan and the Pacific Islands.

All 35 matches in the men’s tournament, plus all four of the warm-up matches in Mirpur, will be covered, as well as both semi-finals and the final of the women’s event.

ICC Chief Executive David Richardson said: “We are delighted that more than a quarter of the world’s population will have access to live coverage from the World Twenty20 2014, thanks to ICC’s broadcast partners.

“In addition to the expanded broadcast footprint, an enhanced production coverage and a world-class commentary team will provide for an excellent viewing experience for fans across the world.”

Nitin Kukreja of Star Sports, said: “We are excited to bring to global cricket fans the fifth edition of the ICC World Twenty20. We remain committed to ever-enriching the viewing experience. This year’s edition will include innovations like LED stumps, increased focus on analytics and contextual graphics. The broadcast will go to 223 territories across the globe and will also be available on starsports.com in certain countries.”