ICC Launches Tender Process for Media Rights in 2015-23

By iSportconnect | July 1, 2014

The International Cricket Council (ICC) today launched the tender process for sale of media rights for ICC events for the next eight years.

The process offers television and digital broadcasters content for ICC events between 2015-23, which includes two editions of the ICC Cricket World Cup and two ICC World Twenty20 tournaments.

Available packages comprise two ICC Cricket World Cups, two ICC World Twenty20 tournaments and two ICC Champions Trophy events, including one of each format scheduled to be held in India during the eight-year period.

The events package also includes access to matches involving some of the leading emerging nations in qualifying tournaments for the ICC Cricket World Cup and ICC World Twenty20, an opportunity to broadcast the ICC Women’s World Cup and to showcase some of the game’s rising stars at the ICC U19 Cricket World Cup.

ICC’s Finance & Commercial Affairs Committee Chairman, Giles Clarke, said: “Revenues from media rights sales underpin the future growth and development of cricket by ensuring certainty of revenues to ICC Members.

“In the past few years, ICC events have grown as global properties and are now recognised as premium sports events around the world. The next eight years will see the ICC major events being played in cricket’s core markets, thereby making the media rights package highly attractive.

“I am positive we will get some strong bids from the world’s leading broadcasters as they look to add these premium sports events to strengthen their bouquet of content, thereby increasing revenues for the growth of the game worldwide.”

The recently concluded ICC World Twenty20 2014 was broadcast in more than 20 different languages across 200 countries, reaching a quarter of the world’s population, while the ICC Cricket World Cup, which will be held in Australia and New Zealand in February-March 2015, will have a potential reach of more than 2 billion.