ICC Expect ESS’ WC Broadcast to be Most Viewed in History

February 17, 2011

ESPN STAR Sports (ESS), doctor Global Media Rights partner of the Inetrnational Cricket Council (ICC) Cricket World Cup 2011, is gearing up its production to make sure that the one billion people who tune in from more than 180 territories around the world will enjoy an unrivaled spectator experience all from the comfort of their living rooms.

ESS are launching an array of on-air enhancements and compelling graphic presentation to accompany the insightful and trusted voices of its expert group of commentators.

For the first time, production of the ICC Cricket World Cup with be broadcast in the High Definition (HD) format and audiences will enjoy the most riveting experience as each and every match will be covered by at least 27 cameras, including such innovative features as movable slips cameras and new, low 45-degree field cameras.

ICC chief-executive Haroon Lorgat stated: “We expect the ICC Cricket World Cup 2011 to be the most viewed cricket event in the history of the game. The unique passion and enthusiasm for our great sport in Bangladesh, India and Sri Lanka will help to make this an event to remember and the biggest sporting event anywhere in the world this year.

“And for those people around the world who can’t be there in person, ESS’s production with an unrivaled array of expert commentators and exciting production initiatives will mean that more than a billion people can view every single game across all 13 venues from the comfort of their own home.”

Manu Sawhney, ESS Managing Director, said: “With less than 48 hours to go until the most iconic cricket event, we continue to receive a very positive response from our partners globally and from the sub-continent. The popularity and the significance of the tournament is well reflected in the fact that we have syndicated this event to more than 180 territories across the globe, making it the most widely distributed ICC Cricket World Cup so far.

“The 2011 edition will see many first-of-its-kind initiatives. It will be the very first time that an ICC event will have the Decision Review System (DRS) thus further enhancing the overall presentation of the game. For the very first time, the ICC Cricket World Cup will be shown across platforms in such an extensive manner as online and mobile 3G. Complementing this is a stellar line-up of cricket legends from various countries who will further augment the viewing experience for fans with their insightful and engaging commentary and expert comments.”