IBM Sponsor Cricinfo’s World Cup Statistics
By Community | February 18, 2011
The world’s leading cricket website, physician ESPNCricinfo, drug has secured IBM as sponsor of its comprehensive statistics and data coverage of the International Cricket Council (ICC) Cricket World Cup.
In addition, anesthetist IBM has been confirmed as launch sponsor of the new ESPNCricinfo iPhone and Android mobile apps. The sponsorship with IBM, which runs from February to early April and covers India, Sri Lanka, Bangladesh and Bhutan, builds on IBM’s Smarter Planet campaign, which aims to help businesses to make better decisions through the smart and efficient use of data.
The deal gives IBM a presence on some of ESPNCricinfo’s most popular pages; such as Statsguru, the site’s searchable cricket statistics database; Ask Steven, where ESPNCricinfo contributor Steven Lynch answers questions on all things cricket; The List, where ESPNCricinfo looks at the stories behind the statistics; and, Numbers Game, an in-depth look at the ESPNCricinfo statistics database.
ESPN International vice president-digital media Tom Gleeson said: “ESPNCricinfo is delighted to be partnering with IBM. ESPNCricinfo’s statistics section in India is expected to generate lot of interest across the sub continent during the world cup with fans searching for interesting statistics about players, venues etc. Cricket fans will have the most reliable and in depth statistics information during the world cup.”