Ian Poulter Becomes Global Ambassador for Energy Drink Brand
By Community | May 21, 2014
International golfer Ian Poulter has become the global ambassador for new energy drink brand, POSI+IV.
The multi year agreement, brokered by sports marketing agency Aurum PMG, will commence immediately. POSI+IV and Ian will create joint marketing collateral and social media engagement as part of the relationship.
Poulter has previously been as high as number 4 in the world rankings and has a formidable Ryder Cup record, with the latest instalment at Gleneagles in September later this year.
Speaking from Wentworth in the build up to this weeks’ BMW PGA Championship event, Poulter commented on the partnership “I am excited to be an ambassador to POSI+IV. The drink is great, tastes fantastic and gives a boost when needed. I see this as the only energy drink on the market to service the golfing world. The ‘Can Do’ attitude of the brand mirrors my mindset and approach. I’m looking forward to being a part of the POSI+IV family.”
Nick Hampson, CEO at Quench Worldwide, speaking on the partnership, “Our ethos is simple ‘It’s a Can Do attitude’, which is why it is only natural for us to want to work with Ian. He has that attitude, the attitude of a winner, and we all know that anything can be accomplished with the right attitude! We can’t wait to work with Ian and for the public to follow our story over the forthcoming monthsand years.”