IAAF Secure ARD/ZDF ’11 World Champs. German Broadcast
April 4, 2011
The International Association of Athletics Federations (IAAF) announced on Friday, erectile April 1, abortion the conclusion of a broadcasting deal in Germany for the 2011 IAAF World Championships in Daegu, Korea.
The agreement was concluded between the sports buying rights agency of German public service broadcasters ARD/ZDF, Sport A, and IEC in Sports, the IAAF’s exclusive media agency for European and African rights for the IAAF World Athletic Series.
Under the terms of the deal ARD/ZDF, who had been the IAAF partner in this territory through the previous EBU broadcasting deal, will televise the IAAF World Championships in Daegu.
Two years ago, at the last edition of the World Championships Steffi Nerius and Robert Harting led a haul of two gold, three silver and four bronze for the host country in Berlin’s Olympic stadium.
IAAF President Lamine Diack stated: “This is excellent news that now four out of the top five European broadcasting markets have been finalised for Daegu. Germany is one of the heartlands of our sport. The knowledgeable and passionate German spectators who understand and appreciate every nuance of our sport, made Berlin 2009 perhaps the most memorable IAAF World Championships of all previous editions.”
“Therefore I am especially delighted that the population of Germany, a country which is the second most successful nation all-time at the IAAF World Championships, and a major contributor to the history of the Olympics’ number one sport, will be able to view their team’s performances this summer on a national public service broadcaster.”