IAAF Re-Brands As World Athletics

The International Amateur Athletic Federation (IAAF) is re-branding itself with the aim of attracting a younger audience.

IAAF will now be known as World Athletics and will also introduce a new logo in October. The IAAF Council approved the global governing body’s new name and logo at the 217th IAAF Council Meeting which concluded on Saturday in Monaco.

IAAF president Seb Coe said:  “The hope is that our new brand will help attract and engage a new generation of young people to athletics.We have now created a brand that can come to life in the digital world while reflecting the changing nature of the sport. And at the same time bring into focus the athletes, the heroes of our sport.”

Meanwhile, at the IAAF Council Meeting in Monaco, it was further announced  that Russia’s ban on international meetings had been extended over ongoing doping concerns.

Russia’s athletics federation was suspended in November 2015 after a report commissioned by the World Anti-Doping Agency (WADA) found evidence of widespread doping in the sport.

Rune Andersen, Chairman of the IAAF task force overseeing Russia’s reinstatement efforts, said the Athletics Integrity Unit, which oversees integrity issues in international athletics, would be looking into Reuters findings that two Russian athletics coaches and one doctor banned for doping remain involved with athletes.

“The Taskforce noted recent allegations that banned coaches and a banned doctor continue to work with Russian athletes,” Andersen told a news conference in Monaco, referring to Reuters’ findings.