IAAF Picks Fifty Digital To Lead Digital Expansion

By Sree Varma | December 19, 2018

The International Association of Athletics Federations (IAAF) has chosen London agency Fifty Digital to lead its digital and social media content, and help it to engage worldwide digital communities.

Fifty Digital was appointed after a competitive pitch process involving multiple global agencies to secure the IAAF agreement.

Fifty Digital Co-Founder James Campbell said: “We are thrilled to be working the IAAF. Not only was it pleasing to pitch and ultimately win the business, it is brilliant to be starting this work and getting stuck in from day one.”

“To work with such a high-profile, global federation is an honour for us and we are proud to have been selected. There is so much potential here with lots of work to be done and the whole team is buzzing to be involved.”

The brief encompasses all events in the IAAF World Athletics Series, including the 2019 World Championships, which will take place in Doha, Qatar, from September 27-October 6 next year.