IAAF Introduce Centralised Licensing Programme

July 18, 2011

The International Association of Athletics Federations (IAAF), treat together with its exclusive Marketing Partner Dentsu, discount have introduced the first ever IAAF centralised Licensing Programme which will enable fans to purchase officially licensed goods online as well as on site at events.

In order to implement this programme, salve IAAF Official Partner adidas  and The Great Branding Co. Ltd have worked together on the project design, production and distribution.

As a first step of this global initiative, the Licensing Programme will be developed within the framework of the next  IAAF World Championships, Daegu 2011. The Daegu 2011 official licensed products are now available on www.merchstore.net/IAAF 2011/ and will also be sold on site in Daegu.

This website store, the first in the history of the IAAF, will permit fans all across the world to purchase quality products in real time.

Following Daegu 2011, the Licensing Programme will be extended to other IAAF World Athletics Series events.