IAAF Extends Seiko Partnership Until 2029

The International Association of Athletics Federations (IAAF) has extended its partnership with Seiko until 2029.

As part of the partnership, Seiko will continue to provide timing and measurement services to all 37 World Athletics Series events during the period, including five World Athletics Championships.

IAAF first partnered with Seiko back in the 1985 World Indoor Games since then Seiko has served at 184 IAAF events, including 15 World Championships, and is now finalising its plans for the 2019 edition in Doha this September.

Shinji Hattori, the Chairman and Group CEO of Seiko Holdings Corporation, said: “We are delighted that the IAAF has, once again, shown its trust in Seiko. We look forward to helping athletics develop and to providing our timing and measurement services to some of the most exciting and popular sports events in the world over the next ten years.”

IAAF President Sebastian Coe said:  “Timing and measurement has improved substantially in that time and Seiko has always been at the forefront of the evolution. As we look forward to the next decade we know that innovation and technology in sport will change immeasurably and we look forward to continuing to offer our athletes, our fans and our media partners the latest technology and creative thinking in partnership with Seiko’s expertise and world leading sports timing.”