IAAF Extend Seiko Partnership Until 2019

Japanese watch manufacturer Seiko has extended its partnership with the International Association of Athletics Federations (IAAF) for a further six years. 

The renewed partnership will see Seiko provide sport timing equipment and personnel to IAAF events until 2019. Seiko have been partners of IAAF since 1985.

Shinji Hattori, chairman and group chief executive officer of Seiko Holdings said: “We are delighted to renew our IAAF partnership for a further six years. This new long-term agreement allows us the time to work with the IAAF and plan new timing and measurement technologies that will really make a difference to the athletes, the officials and the spectators. Athletics is a great sport and we are proud to have supported its development over the past three decades. We look forward to its continued success in the coming years and will do all we can to help make this happen.”

The partnership is one of the most enduring in the world of sport after originally being drawn up in 1985 for Seiko to provide timing services at the 1987 IAAF World Championships in Rome and several events in the build up to it. 

The new agreement will last until 2019 and incorporate the next three IAAF World Championships, in Beijing next year, London in 2017 and the yet to be announced event in 2019. The deal also covers 22 other events during the period, including the IAAF World Indoor Championships and the sport’s major development events, the IAAF World Junior and IAAF World Youth Championships.

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